The university’s color palette is comprised of primary, secondary and tertiary palettes. The primary university colors are William & Mary Green and William & Mary Gold.

Each color in the color palette has a corresponding Pantone, RGB, CMYK and hexadecimal code. Pantone color is used for clothing, spot color printing and miscellaneous merchandise. RGB color is used for displaying color in televisions, computers and cameras. CMYK color is used for print publications as a process substitute for Pantone color. Hexadecimal color is used to display color on the web.

Primary Palette

W&M Green Swatch

W&M Green
Pantone 343
R 17 G 87 B 64
C 89 M 19 Y 72 K 60
#115740

W&M Gold Swatch

W&M Gold
Pantone 465
METALLIC: Pantone 872
R 185 G 151 B 91
C 9 M 29 Y 66 K 24
#B9975B

Secondary Palette

Secondary colors may be the main brand color in certain communications, but they are not as widely used as the primary colors. Spirit Gold, for instance, is often used in an athletic context to represent the university with bright, bold color. W&M Silver works well as the main color for publications such as formal event invitations.

 

Spirit Gold Swatch

Spirit Gold
Pantone 7409
R 240 G 179 B 35
C 0 M 31 Y 100 K 0
#F0B323

W&M Silver

W&M Silver
Pantone 427
METALLIC: Pantone 877
R 208 G 211 B 212
C 7 M 3 Y 5 K 8
#D0D3D4

Tertiary Palette

Tertiary colors may not be used as the main color to represent the university in a piece of communication. Rather, tertiary colors are intended to be accent colors that provide visual interest while maintaining a tie to certain visuals on campus. Moss, for example, is pulled from the moss found on the short brick walls throughout campus.

Tertiary colors work well in many places such as section denotations in a publication, web icon colors, data graphs requiring multiple colors, and so on.

 

Patina Swatch
Patina
Pantone 339
CMYK 84 0 59 0
RGB 0 179 136
#00B388
Colonial Yellow Swatch
Colonial Yellow
Pantone 7751
CMYK 2 7 75 17
RGB 202 182 75
#CAB64B
Vine Swatch
Vine
Pantone 506
CMYK 19 86 38 57
RGB 132 52 78
#84344E
College Sky Swatch
College Sky
Pantone 325
CMYK 53 0 23 0
RGB 100 204 201
#64CCC9
Weathered Brick Swatch
Weathered Brick
Pantone 7416
CMYK 0 72 70 0
RGB 229 106 84
#E56A54
Moss Swatch
Moss
Pantone 576
CMYK 54 5 94 24
RGB 120 157 74
#789D4A
College Woods Swatch
College Woods
Pantone 624
CMYK 48 8 34 20
RGB 120 159 144
#789F90
Slate Swatch
Slate
Pantone 431
CMYK 45 25 16 59
RGB 91 103 112
#5B6770
Griffin Green
Griffin Green
Pantone 5535
CMYK 79 34 62 84
RGB 24 48 40
#183028
Wren Twilight
Wren Twilight
Pantone 547
CMYK 100 35 32 82
RGB 0 49 60
#00313C