University Colors

The university’s color palette is comprised of primary, secondary and tertiary palettes. The primary university colors are William & Mary Green and William & Mary Gold.

Each color in the color palette has a corresponding Pantone, RGB, CMYK and hexadecimal code. Pantone color is used for clothing, spot color printing and miscellaneous merchandise. RGB color is used for displaying color in televisions, computers and cameras. CMYK color is used for print publications as a process substitute for Pantone color. Hexadecimal color is used to display color on the web.

Primary Palette

W&M Green Pantone 343 RGB 17 87 64 CMYK 89 19 72 60 #115740

W&M Gold Pantone 465 METALLIC: Pantone 872 RGB 185 151 91 CMYK 9 29 66 24 #B9975B

Note: When using W&M Gold for web text or links against a contrasting color, use our web-accessible alternate, #866F45.

Secondary Palette

Secondary colors may be the main brand color in certain communications, but they are not as widely used as the primary colors. Spirit Gold, for instance, is often used in an athletic context to represent the university with bright, bold color. W&M Silver works well as the main color for publications such as formal event invitations.

Spirit Gold Pantone 7409 RGB 240 179 35 CMYK 0 31 100 0 #F0B323

W&M Silver Pantone 427 METALLIC: Pantone 877 RGB 208 211 212 CMYK 7 3 5 8 #D0D3D4

Tertiary Palette

Tertiary colors may not be used as the main color to represent the university in a piece of communication. Rather, tertiary colors are intended to be accent colors that provide visual interest while maintaining a tie to certain visuals on campus. Moss, for example, is pulled from the moss found on the short brick walls throughout campus.

Tertiary colors work well in many places such as section denotations in a publication, web icon colors, data graphs requiring multiple colors, and so on.

Patina Pantone 339 CMYK 84 0 59 0 RGB 0 179 136 #00B388	Colonial Yellow Pantone 7751 CMYK 2 7 75 17 RGB 202 182 75 #CAB64B	Vine Pantone 506 CMYK 19 86 38 57 RGB 132 52 78 #84344E	College Sky Pantone 325 CMYK 53 0 23 0 RGB 100 204 201 #64CCC9
Weathered Brick Pantone 7416 CMYK 0 72 70 0 RGB 229 106 84 #E56A54	Moss Pantone 576 CMYK 54 5 94 24 RGB 120 157 74 #789D4A	College Woods Pantone 624 CMYK 48 8 34 20 RGB 120 159 144 #789F90	Slate Pantone 431 CMYK 45 25 16 59 RGB 91 103 112 #5B6770
Griffin Green Pantone 5535 CMYK 79 34 62 84 RGB 24 48 40 #183028	Wren Twilight Pantone 547 CMYK 100 35 32 82 RGB 0 49 60 #00313C