All merchandise produced with the display of William & Mary marks must abide by the policies and procedures set forth by the W&M Licensing Administration.
William & Mary marks are displays of registered symbols, insignia, or other identifying marks such as the university’s name, abbreviation, symbols, emblems, logos, mascot, slogans, official insignia, uniforms, landmarks or songs owned by William & Mary. The unauthorized use of such material is a trademark infringement. Any production, display, or sale of unauthorized products or services is a violation of the Federal Landham Trademark Act of 1946, the Federal Trademark Act of 1984, and the Commonwealth of Virginia’s infringement and unfair competition laws, among others. Such violations are subject to liability for damages, injunctive relief, attorney fees, and other penalties, civil and criminal.
William & Mary retains the right to approve or disapprove any product submitted and no product using William & Mary’s marks may be produced without the approval of William & Mary’s Licensing office.
All merchandise that bears the name and/or official university artwork of William & Mary may only be produced by one of W&M’s licensed vendors.